Wordmarks, Initials and Symbols
Wordmarks, initials and abstract symbols each suit different startups. A wordmark works when the name is short and distinctive. Initials help when the name is long, but they can be hard to remember before people know the company. An abstract symbol gives you an app or browser icon, but it should not depict a single feature, a chip, a chat bubble or a passing trend that could look dated once the product changes.





























