Readable Names and Descriptors
Families often search for the complete business name, write it down or pass it to relatives, so keep the full name in the main logo. Open, generous letterforms in a sans-serif or a sturdy serif are easier to read than thin, condensed or script fonts, especially for people with reduced vision. Keep dark text on a light background, or the reverse, rather than pale gray on cream or soft pastels on white, which can wash out for older readers.













